Friday, October 12, 2007

Kenworth Trucks - Are They Really the World's Best Trucks?

By Michael Ottman



Every truck enthusiast knows that it is not just the sleek design and look of the truck that matters but in fact the nut and bolt operations and the service that goes with it. When one is talking of the world’s best trucks it is but natural that the simple and elegant red and silver bug logo of the Kenworth truck come to mind. Kenworth, the name stands for superior quality, for life. It has always been the aim of the company to produce trucks of quality that provide the best use to the trucker and his company.


Kenworth was founded in 1923 and has a long and rich history. The name Kenworth is a combination of the names of the partners, Fredrick Kent and Edgar Worthington. Kenworth has been a pioneer in the trucking industry and has always stepped ahead to produce better trucks using the most modern technology. In 1933 Kenworth became the first trucking company to switch from gasoline to diesel engines and in 1957 it produced the first cab-over-engine model. In more recent times the Kenworth trucks have used state-of-the-art aerodynamics to give them an edge over other trucks.The Kenworth truck sales indicate the long nose Kenworth W900 has been the most popular Kenworth over the years is the preferred choice of owner operators. The T300, T600, T660, T800 and the T2000 are also popular models.


A subsidiary of PACCAR, the company manufactures semi-trucks, medium and heavy-duty class 8 trucks. The Kenworth trucks and have even been featured in several films such as in ‘Smokey and the Bandit’, James Bond’s ‘License to Kill’ and ‘A Fountain for Susan 2’. They have also starred in TV series such as ’18 Wheels of Justice’, ‘Movin’ On’ and ‘BJ and the Bear. The cartoon series M.A.S.K also used a Kenworth W-900 and was even a part of its logo.


Kenworth is known to take seriously the needs of truckers and does everything to enhance the performance of the Kenworth trucks. Whether one buys a new Kenworth truck, semi truck or a used Kenworth truck, the owner is assured of the superior quality of the machine as well as the services they will receive.


It’s no secret that the initial purchase price of a Kenworth Truck is more expensive than most other semi trucks. However most educated semi truck owners realize that the upfront cost is only one of three components that actually determine which truck delivers the best return on their investment. Year over year, Kenworth used trucks consistently command the highest in resale value amongst class 8 trucks. Add this to the fact that Kenworth trucks also deliver the lowest operating costs of any semi truck in the market. The bottom line is that the world’s best truck is also delvers the greatest investment value of any semi truck in its class.


The strong sales network ensures that irrespective of where you live you will find the Kenworth truck of your choice. The Kenworth truck company offers the PremierCare program that ensures that the Kenworth truck or any other manufacturer’s semi truck is in excellent shape on or off the road. This program includes roadside maintenance, preventive maintenance and many other services. Furthermore the PremierCare Parts & Service dealer ensures that you get the parts you need for the price you want.


For its incomparable production and sales performance Kenworth has won many JD Power Awards. It is an acknowledged leader in the trucking industry for its persistence in providing its customers the best machinery, technology and services.








The author has twenty five years experience in the automotive aftermarket in sales, marketing, product management, benchmarking and best practices, and E-Commerce web development. He is an internet marketer and webmaster behind a successful truck parts and accessory site calledTrick-My-Truck.com. You can sign up at his site to receive his monthly newsletter as well.


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